PR & Marcom Proposal for " Singapore Invites"

This is a wrap-up proposal to conclude the entire 'Singapore Invites' Campaign, done together with my team for Communications Strategies in Event management module in collaboration with Singapore Tourism Board(STB).

 

It is an industry-endorsed project (first runner-up) where we had to pitch a campaign to encourage advocacy among locals in Singapore. The integrated marketing communications strategy involves a nationwide search for a new national dish. My role was to conduct research to aid in our planning and design the visual collaterals.

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